A relatively new washable carpet company based in Germany, initially generating just over €2,000 in monthly revenue, sought to expand its market presence and increase sales. With limited brand recognition and a modest customer base, they faced the challenge of scaling their business in a competitive industry.
Despite having a quality product, the company's growth was hindered by a lack of effective marketing strategies and limited reach. Their primary goals were to boost monthly revenue, attract more customers, and establish a strong brand presence in the market.
Hack Media stepped in with a comprehensive strategy focused on leveraging paid social and paid search campaigns. By targeting specific customer segments and optimizing ad placements, we aimed to increase both the number of new customers and their lifetime value (LTV).
Paid Social Advertising
We crafted highly targeted social media ads designed to engage potential customers and drive traffic to the company’s website.
Paid Search Advertising:
Our team implemented search campaigns to capture high-intent shoppers actively searching for washable carpets, ensuring the brand appeared at the top of relevant search results.
In just three months, the impact of our strategy was profound:
Revenue Growth: Monthly revenue skyrocketed from €2,000 to €38,000, marking an impressive transformation.
Customer Acquisition: We successfully generated over 200 new customers per month, significantly expanding the customer base.
Customer Lifetime Value (LTV): The average LTV of new customers reached €203.5, setting a strong foundation for future growth.
Annual Revenue Projection: With the current momentum, the company is on track to achieve €500,000 in annual revenue.
Hack Media’s targeted approach not only accelerated the growth of this German washable carpet brand but also positioned them for long-term success in the eCommerce space. By focusing on data-driven marketing strategies, we helped the company tap into its full potential, transforming it into a formidable player in its niche.
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