A German multi-brand store, featuring over 50 popular apparel brands, launched their eCommerce site and needed to grow quickly. Despite being new to the market, they had big ambitions but faced strong competition from established players.
With so many similar stores selling the same brands, standing out was a real challenge. The store needed to keep prices attractive to draw in customers, but rising advertising costs made it difficult to scale without overspending. We had to find a way to grow efficiently, balancing cost and impact.
We focused on three key areas to drive growth:
- Creative Testing
- Balanced media
- Smart Promotions
Creative Testing:
We experimented with different ad creatives to find what resonated best with the audience. This helped us attract and convert customers without wasting budget.
Balanced Media:
We combined paid search with social ads, ensuring we reached new customers while keeping acquisition costs in check.
Smart Promotions:
We planned promotions carefully, avoiding deep discounts that could hurt the brand. Instead, we used timely offers and new collection launches to keep the audience engaged and sales flowing.
Our strategy delivered solid results:
15.3% MER and 3.73x ROAS: Efficient ad spend and strong returns.
€23.65 Customer Acquisition Cost and €130 First Order Value: Brought in new customers at a good price and boosted revenue per purchase.
€350K in Gross Sales: Achieved consistent monthly sales of €50K, setting the store on track for €600K+ in annual sales.
We focus on growth that’s both efficient and profitable, not just throwing money at the problem. With the right metrics in place, eCommerce growth becomes more predictable, and that’s exactly what we achieved for this German brand. By keeping our KPIs on track, we set the stage for their ongoing success and steady growth.
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