A Pakistani women’s loungewear brand launched in 2020 with a vision to offer top-quality products at reasonable prices, positioning themselves to appeal to the masses. Starting from scratch, they needed a solid strategy to grow and compete in a crowded market.
As a brand targeting the masses, they faced limitations on pricing, which meant they couldn’t charge as much as some competitors. This made it essential to generate conversions at an optimal cost, especially when competing against bigger brands on platforms like Meta ads. Additionally, they needed to focus on not just acquiring new customers but also encouraging repeat purchases to maximize customer value.
We approached these challenges with a focus on smart, data-driven growth:
- Creative Iterations
- New Customer Acquisition
- Encouraging Repeat Purchase
Creative Iterations:
We tested multiple variations of ad creatives, including hooks, calls to action, and imagery, until we found the perfect combination. This continuous testing and iteration were key to finding the most effective approach.
New Customer Acquisition:
We structured our campaigns to prioritize bringing new customers into the fold at a cost-efficient rate. The goal was to maximize new customer acquisition within the set budget.
Encouraging Repeat Purchases:
We didn’t stop at just acquiring new customers. Our campaigns were also designed to retain and grow the value of existing customers. By segmenting the audience into active, idle, and churned customers, we delivered personalized ads that spoke directly to each group.
Our focused efforts yielded impressive results:
PKR 23.2 Million in Gross Revenue over the past 12 months, with an average of PKR 1.9 Million per month.
Increased Customer LTV by 20%, driving more value from each customer over time.
Hack Media’s approach of continuous creative testing and focused customer acquisition allowed this Pakistani loungewear brand to grow from zero to over PKR 23.2 Million in revenue. By carefully balancing new customer acquisition with strategies to boost repeat purchases, we helped build a strong foundation for their continued success in a competitive market.
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